If you know what SEO means, you’re probably not all too excited about it or you actually have no clue what SEO means. SEO stands for Search Engine Optimization. Simply put, it means that when you Google yourself, your website, blog or whatever platform you use to promote your art, is the first listing on the first page.

Let’s face it… If you Google something, you need answers right away, very seldom you go down to page 20 to find what you want. It’s the same when people are looking for you, your art, the kind of art you are creating.

After all, it doesn’t matter how beautiful your website looks, or how outstanding your art is, if it’s not optimized for your ideal collectors to find it.

That’s why we pulled together some tips and tricks that may help you to improve the visibility of your website on search engines.

1. Target audience

First things first, to start with optimizing you need to think about your unique target audience. Start the day by spending at least half an hour thinking about who is potentially interested by your art.

Are they young, edgy, are they the tortured artists? Are they vegan? Do they care about the environment? Your audience and their interests will be what will define the next step… Keywords!

2. Keywords

The most important thing about optimizing is that you use certain keywords in your text, on your website, in your captions, your images and in general in your content. The more defined you can be, the better. You want to avoid generic terms, as they have a high competition.

How do you find these keywords? There are several ways to find keywords, I recommend using Keyword Planners online. They have a lot of recommendations. But the most important thing is to be consistent in using them!

3. Tag and label everything

Now that you found your target audience and your keywords, it’s important that they find you. The bottom line is that everything you do needs tags. To the title of your website, to the metadata. You need to fill out everything!

Google also crawls your image alt tags but not your images, so instead of having an image title that reads IMG_9812.jpeg, you might want to change it to what it is about “Painting-of-a-red-cup” or whatever it is that you want people to find. By using hyphens instead of writing it all together, people will also have an easier time finding the file back.

4. Links

Google favors content and pages that offer value, and get more clicks. These pages will rank higher. How can you assure this happens? The answer is by using links! Don’t be afraid to share your blog with your audience. Link them your website

You can also use links to tell Google that your page is valuable, or get other sites to link to your portfolio or articles. Having third-party, credible sites link to your website only boosts your credibility.

5. Be consistent

SEO can take a few months to be in place, but as you develop a strategy and consistently practice is you will have results! People will be able to find your website!

6. Updating

In order to be consistent and having fast results, it’s important to regularly update your news or blog page, add works to your portfolio, share your page on your social media channels and make sure your content is relevant.

Final Thoughts

Hopefully, these tips and tricks will help you in making sure that your website is as visible as possible to your target audience! Use these lifehacks consistently and you can make sure that your website will be having a lot more traffic, as well as your art, might be getting a lot more attention!

If you want to learn more about social media generally and what you can do as an artist to get the best out of it, subscribing to our newsletter could be very useful. We only send one e-mail per month to keep you in the loop and don’t spam you with useless information, we know your time is valuable.