How to promote your music on Spotify: part 1

How to promote your music on Spotify: part 1

While contacting booking agents, labels, venue promoters etc. you realized that your monthly Spotify activity is too low. You have less than 100 listeners, and to be able to get somewhere, you need a lot more. But how do you promote your music on Spotify? Sit back, relax, and read further to get some more tips and tricks to help you get your Spotify back on track.

Release new music

Unfortunately, the most effective way to promote your music on Spotify is to release new materials. This is partially the reason why singles have become more and more important in the last couple of years. In order to keep a steady flow in your Spotify engagement, you need to release something new once in a while, sometimes these singles get to the Spotify playlists, which will definitely get you a lot more listeners. When this steady stream of listeners drops, it’s time to release something new. If you only have one album that has been released years ago, you will see that you don’t have that many listeners as you would when you have just released something new and fresh.

Get your profile verified

In our current society, everyone can create music, and just about anyone can start a Spotify for Artists-profile. As a result, some profiles might get duplicated. Verification or the blue tick is a way to notify followers and potential followers that the account at hand is genuine, and therefore can get you a lot more followers.

Make sure fans follow you

By having your fans to follow you on Spotify, you will grow your audience a lot more, and your numbers by itself might already look a lot bigger than the actual listeners amount. Don’t be shy to promote this on social media.

Social media posts

As I just mentioned, don’t be shy to promote your Spotify on your social media pages. If you notice one song is doing less good than another one, make a social media post about it, post it in a story, whatever it takes. Fans will click and engage with the post.

Final thoughts

These are some tips and tricks that might help you to promote your Spotify account to the masses. There are plenty more things you could do, but for now, focus on these couple of things, and stay tuned for the second part of this series.
If you need help developing a marketing strategy or getting started with a content plan, consider asking us for our thoughts! By subscribing to our newsletter, you will get once a month useful tips and tricks to help you get started!

Leave a Reply

Your email address will not be published. Required fields are marked *