You finally took the plunge and decided to start your own business as an artist, whether it’s a photography business, a graphic design business, or you’re a jewelry maker, the principles are the same. Now that you started your business, you need to start selling your services. But how do you convince people when you just started out and have little to no experience? Here are some tips that might get you started.
Word-of-mouth
Unfortunately, nowadays, word-of-mouth advertisement is still the most important form of self-promotion. This is how you will get most of your clients. Because of that, it’s important that your whole network of acquaintances and friends know about what you do. Only that way you can get clients through recommendations.
Being at the right place, at the right time
Sometimes getting more clients, means you have to be at the right place, at the right time. Obviously, you can’t really know in advance when you are meeting a client. But get out there, always have some business card with you, and go to a lot of networking events, where possible clients gather. Do you wanna design wedding invitations? Make sure you find a wedding convention, where you can get a stall and so on.
Don’t refuse jobs
At the beginning of your freelancing career, it can be a little bit tricky. People might not want to pay your real rates. My advice here is to not be picky, if you get a project that you earn either a bit less than you would have expected or perhaps doesn’t interest you that much, just take it. In the end, any customer you took photos of, might bring in some new customers. When you have progressed more, you might be able to find yourself in a position where you can pick your own projects.
Final thoughts
Hopefully, with these tips in mind, you will be able to seal the deal with some more clients. All beginnings are challenging, but the more time progresses, the more clients you will get! Don’t lose hope!
If you need some extra help related to promoting your business, don’t be afraid to reach out! By subscribing to our newsletter, you will get once a month useful tips and tricks to help you get started!
How to get started as a freelancing artist
You finally took the plunge and decided to start your own business as an artist, whether it’s a photography business, a graphic design business, or you’re a jewelry maker, the principles are the same. Now that you started your business, you need to start selling your services. But how do you convince people when you […]
Read More
How to prepare for an interview with your band
As I own a webzine and have tons of interviews as an interviewer, I have seen tons of bands pass by I ask questions to. Some of them come prepared, some of them panic, some of them give fluent answers, others reply with short phrases. There is no golden rule of how to do interviews, […]
Read More
Playing with Spotify playlists to engage with your followers
In our earlier blog post about 5 fun social media content ideas to spice up your feed, we mentioned that letting your followers in and create a unique bond could be something that improves engagement with you and/or your business. One more concrete way you could do this is creating and sharing Spotify playlists. We’ve […]
Read More
5 tips in approaching music blogs
You released an album, and now you want to unleash it on the masses. Apart from online distribution, a couple of music videos, you’d like to have some critics listen to it and give their honest opinion about it, perhaps this will grow your audience? But how do you approach these music blogs successfully, so […]
Read More
4 Exclusive content ideas for your biggest fans
Every band has them, those fans that have all of your music, know all the lyrics to your songs and are basically your biggest fans. They are the ones who will buy your albums, buy your merch and stand by your show to show. A big part of marketing your band, is not only to […]
Read More
5 Fun Social Media Content Ideas to Spice Up Your Feed – Part 2
Managing any artistic brand often comes together with struggles. One of the hardest parts is to maintain your social media and come up with fresh social media posts, when all you’d rather do is create. Your audience looks to your pages not only because they like your work, but because you provide them quality content. […]
Read More
Featured artist: Jay Ray
We have been writing all sorts of blog posts about all things marketing, tips, tricks, life hacks etc. Earlier this year we started to have a closer look at some artists who we think you should check out! For our second installment, we picked out the Finnish solo musician and producer Joni Säde, known under […]
Read More
From around the web: 5 magically inspirational IG feeds
Do you feel in need of a bit of magic and inspiration in your life? Look no further, we got you covered! As visual artists there’s very little we love more than beautifully curated IG feeds. Add to that a dose of uniqueness and a touch of supernatural and we’re in love! Here are 10 […]
Read More
How to use Instagram stories to interact with your fans.
A couple of years ago Instagram introduced stories to its userbase. For many businesses this was an important way to improve marketing strategies, it’s an easy way to communicate and grab the attention of any business’ audience. Many bands leave this excellent opportunity to engage with your fans aside, as they focus a lot more […]
Read More
From around the web: 8 truly inspirational lyric videos
Inspiration can sometimes strike from the most mundane things and activities. Other times it needs a push. With today’s article we wanted to share some (but not all) of our favourite lyric videos; 8 of them to be precise. Whether you’re an artist looking to spark some creativity or just someone who likes to look […]
Read More