Today we wanted to talk to you about Facebook groups and why they matter. We all have probably joined a few of them by now whether it was about an interesting topic or because one of our friends added us. However, there are ways to harness your group presence and make it work in your favor, helping you grow your fanbase.
Finding groups pertaining to your niche of business should be fairly easy. Facebook groups are designed to promote engagement between members. Once you join them it’s a really great way to share work from your business page to groups and get a new audience that will eventually migrate to your page. Of course, this goes without saying, but don’t JUST share your work in them. Leave comments to other people’s posts, immerse yourself in them and become a part of the community. This will allow you to become a trusted member and your activity will start to carry weight. Plus, making new contacts and friends can only be helpful in the long run, right? Also, keep an eye out for local groups niched towards your hobbies/areas of business so you can make connections right in your area.
Don’t be afraid to open up and discuss things in depth. Show people there is a human being behind the screen, someone who is a professional whom they could hire if there’s ever a need.
If you prefer a more hands-on approach creating your own group is the way to go. As the leader, you have the power to post whatever content you think is interesting, as well as moderate the content posted by the members. This is your space to motivate, inspire and inform. It is also a great place to inform potential customers about your products or services without them feeling like it is an intrusive ad on their feed. Furthermore this can also be a place to pitch ideas, test them and brainstorm with like-minded people.
While our feeds are flooded with ads groups have become a haven and the posts will appear high up in the members’ feeds the more you post. Win-win right?
If you need help navigating the Social Media waters, consider asking us for our thoughts! By subscribing to our newsletter, you will get once a month useful tips and tricks to help you get started!
A couple of years ago, Instagram introduced its popular feature Instagram Stories. Ever since the feature has been rising in popularity as the 500 million account holders use it every single day. One-third of these stories are used by business accounts. Creating engaging stories is really important to connect with your audience. So, how can […]Read More
We’re really happy to have had an increase in Featured Artists lately as we really want to showcase some amazing creatives that we look up to! This week we’d like to introduce you to tattoo artist and blackwork magician Elisabet Waris. Elisabet works at the popular Finnish studio Krunikan Leima. Tell us a little bit […]Read More
Last year we started with a series of blog posts that feature some artists that we think you should pay extra attention to! Today, we’d like to introduce you to Sara Strömmer, vocal coach, and singer of FEAR OF DOMINATION and SHEREIGN. We had the opportunity to ask her a couple of questions! Tell us […]Read More
We have been writing all sorts of blog posts about all things marketing, tips, tricks, life hacks etc. Earlier this year we started to have a closer look at some artists who we think you should check out! This time around we asked Anton Trubin of HYPEROMM some questions. What was the most random thing […]Read More
Anna Murphy – Cellar Darling Charlotte Wessels – Phantasma The Spirit Wilderun Insomnium Sonata Arctica Behemoth Bent Knee Subscribe to our newsletter! Signup for tips & tricks that will help your artistic brand grow! Subscribe Thank you! You have successfully joined our subscriber list.Read More
As artists we often might find ourselves questioning not only our worth but whether what we do is worth anything. Impostor syndrome is common through the artistic communities and it wears different masks. Below we’ll offer a quick breakdown of the types of impostor syndrome that exist as well as how to tackle them. Let’s […]Read More