In our earlier blog post about 5 fun social media content
ideas to spice up your feed, we mentioned that letting your followers in and
create a unique bond could be something that improves engagement with you
and/or your business. One more concrete way you could do this is creating and
sharing Spotify playlists. We’ve noticed this practice getting more popular
every day, so let’s have a look at what you could do and what the advantages
For bands and musicians, Spotify is mostly a handy tool to
get their music streamed and maybe get a few bucks for their work. But you
could also use the platform to give your interaction with your fans a bit more
of a personal touch. Consider making playlists that gives your fans a bit of a
look into the day-to-day business of the band like your favorite music to play
while you’re spending hours on end on the road to travel from gig to gig or the
music that inspired you or you’ve been listening to lately, which is a cool way
for your fans to discover music that you’re into and feels like they can
connect with you.
If you run a music blog/media, booking/PR/management agency,
venue/organization/… there are endless options you can go for to make playlists
about. A couple of songs of every band on the event you organize/cover, or of
the roster of bands you handle with your agency, latest discoveries, support
your locals, genre specific playlists, best of the year, favorite unsigned
bands, … be creative!
For other creative people under us like (concert)
photographers, tattoo artists, graphic designers,… you can rather go for
playlists where you share your favorite music as a soundtrack to you doing your
creative work, music that inspires you in certain situations,… It again gives
your followers a look behind the scenes of your most likely amazing pieces of
art and the person behind them. Something we recently picked up on, was the
cool idea for a concert photographer to make a playlist of all the bands they
shot a show of as a sort of active archive.
If you want to go even deeper or more personal, you could ask your followers what they would like to see in a playlist curated by you. For instance in certain situations of your life, what would be the ideal music you’d want on the background (or foreground). Just to name a few: music for showering, gaming, relaxing, partying,… a guilty pleasure playlist, favorite songs of certain genres and so on and so forth, the possibilities are literally endless. And if you let your followers help you pick what you make a playlist for next, they’ll feel involved and will be pulled more towards you. If you feel really adventurous though, and ready for some possible chaos, you could even go for the option of doing a collaborative playlist with your fans and followers!
We think this is a fun and possibly creative and
enlightening way to do something different on your social media platforms. And
on top of that you’re supporting bands by giving them both more playtime on
Spotify (which translates into a bit more money) and more chance in people
discovering them (which in turn might give them more playtime). Some
bands/musicians regularly share a playlist they’re featured in. Which in turn
might bring some of their fans to what you do. Spreading the love all around in
If you need help developing a marketing strategy or getting started with a content plan, consider asking us for our thoughts! By subscribing to our newsletter, you will get once a month useful tips and tricks to help you get started!
Subscribe to our newsletter!
Signup for tips & tricks that will help your artistic brand grow!