In our earlier blog post about 5 fun social media content ideas to spice up your feed, we mentioned that letting your followers in and create a unique bond could be something that improves engagement with you and/or your business. One more concrete way you could do this is creating and sharing Spotify playlists. We’ve noticed this practice getting more popular every day, so let’s have a look at what you could do and what the advantages could be.

For bands and musicians, Spotify is mostly a handy tool to get their music streamed and maybe get a few bucks for their work. But you could also use the platform to give your interaction with your fans a bit more of a personal touch. Consider making playlists that gives your fans a bit of a look into the day-to-day business of the band like your favorite music to play while you’re spending hours on end on the road to travel from gig to gig or the music that inspired you or you’ve been listening to lately, which is a cool way for your fans to discover music that you’re into and feels like they can connect with you.

If you run a music blog/media, booking/PR/management agency, venue/organization/… there are endless options you can go for to make playlists about. A couple of songs of every band on the event you organize/cover, or of the roster of bands you handle with your agency, latest discoveries, support your locals, genre specific playlists, best of the year, favorite unsigned bands, … be creative!

For other creative people under us like (concert) photographers, tattoo artists, graphic designers,… you can rather go for playlists where you share your favorite music as a soundtrack to you doing your creative work, music that inspires you in certain situations,… It again gives your followers a look behind the scenes of your most likely amazing pieces of art and the person behind them. Something we recently picked up on, was the cool idea for a concert photographer to make a playlist of all the bands they shot a show of as a sort of active archive.

If you want to go even deeper or more personal, you could ask your followers what they would like to see in a playlist curated by you. For instance in certain situations of your life, what would be the ideal music you’d want on the background (or foreground). Just to name a few: music for showering, gaming, relaxing, partying,… a guilty pleasure playlist, favorite songs of certain genres and so on and so forth, the possibilities are literally endless. And if you let your followers help you pick what you make a playlist for next, they’ll feel involved and will be pulled more towards you. If you feel really adventurous though, and ready for some possible chaos, you could even go for the option of doing a collaborative playlist with your fans and followers!

We think this is a fun and possibly creative and enlightening way to do something different on your social media platforms. And on top of that you’re supporting bands by giving them both more playtime on Spotify (which translates into a bit more money) and more chance in people discovering them (which in turn might give them more playtime). Some bands/musicians regularly share a playlist they’re featured in. Which in turn might bring some of their fans to what you do. Spreading the love all around in other words!

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