From around the web: 10 Examples of great Music Promotion
Time for a lighter topic. These are 10 music marketing campaigns that will make you smile from around the web.
Behemoth’s God = Dog Food
Behemoth launched a campaign about dog food, based on their prior released music video for the song “God = Dog”.
Rammstein’s tour teaser
The German industrial metal act projected their logo onto walls across various European cities alongside illustrations of a large sports stadium from that particular city or country. Each projection, accompanied by the hashtag #GebtFeinAcht indicated a tour stop in that particular country, or city.
Iron Maiden’s games
In order to promote their album “Book Of Souls”, Iron Maiden launched an 8-bit game called Speed Of Light. The game was retro and fun. They did a similar thing to support their Legacy Of The Beast tour. Now there a game with the same title where you battle as Eddie in his many forms across amazing worlds inspired by Iron Maiden’s rich imagery and music.
Check the games out here:
In order to support their 2012 release “Carolus Rex” Sabaton launched their “The Swedish Empire” Game where you can conquer the world.
Play the game here:
Avicii’s Instagram “Stories”
To promote his new album “Stories”, Avicii created Instagram pages and linked them with a “choose your own” narrative. Each page had nine images to create a larger whole, by clicking the links on the binary options on each page, you ended up with different results – one for all the tracks on the album.
Stone Roses, the indie act from Manchester, teased their reformation in 2015 with a series of posters. The white posters with the famous lemon image from their self-titled album appeared in their home city Manchester to announce that the band would be reforming for a tour and releasing a new single.
In 2014 the hiphop act Wu-Tang Clan released a double concept album “The Wu – One Upon A Time IN The Shaolin”, there was only one copy of the album and it toured art galleries. In order to listen to the album, fans had to visit one of the stops in the galleries on its tour. Once the tour ended it sold for approximately $5m making it the most expensive piece of music ever sold.
To promote their 2013 release ‘Reflektor’ Arcade Fire mobilised a team of graffiti artists from around the world to spray the album’s title.
To publicize the release of the lead single from her 2017 album “Witness” Katy Perry’s team chained disco balls near global landmarks. Fans could hear the single via headphones beside the ball.
To raise awareness for his new album ‘HIStory’, in 1995 Michael Jackson floated a humongous effigy of himself down the Thames. The stunt reportedly cost a cool $30m.
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