Creative Merchandising ideas that fans will rave about
The music industry has radically changed over the years, making it harder for independent artists to sustain a career in music. Artists just simply can’t sustain a career in music by just selling albums, since digital streaming services are becoming more and more popular. One popular way of artists earning money, however, is selling merchandise for fans.
On top of that merchandise is also an excellent way to spread the word about your band around. The question is how do you make sure that fans will buy your T-shirts?
Know your audience
In order to understand what makes a T-shirt a good T-shirt, you need to understand your audience. Why does your audience buy merchandise?
A fan can buy merchandise because of: