Hello world! This is our first blog post and we thought it would be a great opportunity to introduce ourselves and explain why Cerulean Midnight exists and what the purpose behind it all is. Cerulean Midnight is the baby of 2 creatives, Laureline and Alexändra, we are both foreigners living in Finland, and both of us are hungry to make a dent in the media and entertainment industry with our own approach and experience. Collectively we have experience and studies in the fields of marketing, social media, PR, sales and photography, as well as our own music webzines.
Cerulean Midnight started because we noticed that as the creative industry has had a huge growth in recent years, a lot of artists do not have either the time or the knowledge to deal with creating or maintaining their own brand. Likewise applies for entities working with artists. This is the main goal of Cerulean Midnight, to help creatives find their place in the industry and polish their brands to perfection.
This blog will serve as a great opportunity for us to share some of our experience, whether it comes in the form of tips, situations we have been through and what we have learned or just open discussions about the creative fields. We wanted to document our journey (we’re also planning to open a Youtube channel) and have an open approach. After all, we must practice what we preach right?